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New Ikea Canada CEO leaning into efficiency as he works to improve back end

Company leaning on automation as it overhauls fulfilment network
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Buildings are reflected in the windows of the new IKEA store on its opening day in San Francisco, Wednesday, Aug. 23, 2023. (AP Photo/Eric Risberg)

When people north of Toronto visit Ikea’s store in Vaughan, Selwyn Crittendon says it will be hard to tell there’s a transformation underway in the bowels of the building, away from the maze-like aisles leading customers through the showroom.

It’s in those hidden spaces that the Swedish home goods and furniture retailer is installing dedicated loading bays so staff don’t have to wheel orders out a side door and lift them onto trucks, said Ikea Canada’s chief executive officer and chief sustainability officer.

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