Skip to content

Millennials, Gen Z unaware of price paid for cheap ‘fast fashion’: B.C. prof

KPU Surrey researcher says education needed about the waste and pollution tied to industry practices
web1_240201-sul-kpufashion-main_1
Dr. Yunzhijun Yu is a psychology instructor at KPU’s Surrey campus, in Newton. (Contributed photo)

A B.C. psychology instructor says younger consumers don’t understand the negative effects of “fast fashion” and need more education in order to better shape their shopping choices.

Kwantlen Polytechnic University Surrey’s Dr. Yunzhijun Yu found that Millennial and Gen Z shoppers lack awareness of the environmental and social harm of “replicating recent catwalk trends and high-fashion designs, mass-producing them at a low cost, and bringing them to retail quickly while demand is at its highest.

Support local journalism today

Join thousands of other like-minded readers and sign up below to gain immediate & unlimited access to our news for the next 30 days – plus start receiving our newsletters.

Sign Up with google Sign Up with facebook

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Reset your password

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

A link has been emailed to you - check your inbox.



Don't have an account? Click here to sign up


Tom Zillich

About the Author: Tom Zillich

I cover entertainment, sports and news stories for the Surrey Now-Leader, where I've worked for more than half of my 30-plus years in the newspaper business.
Read more