A B.C. psychology instructor says younger consumers don’t understand the negative effects of “fast fashion” and need more education in order to better shape their shopping choices.
Kwantlen Polytechnic University Surrey’s Dr. Yunzhijun Yu found that Millennial and Gen Z shoppers lack awareness of the environmental and social harm of “replicating recent catwalk trends and high-fashion designs, mass-producing them at a low cost, and bringing them to retail quickly while demand is at its highest.
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