Lululemon Athletica Inc. says it has struck a five-year partnership with Peloton Interactive Inc.
The deal will make Vancouver-based Lululemon the primary athletic apparel partner of Peloton, while New York-based Peloton will be the exclusive digital fitness content provider to Lululemon.
As part of the collaboration, some Peloton instructors will become Lululemon ambassadors, while Lululemon will sell co-branded clothing.
Subscribers to Lululemon’s digital services will also get access to various levels of Peloton digital classes, depending on their payment tier.
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