Skip to content

Lululemon, Peloton join forces in tradeoff of fitness for fashion

Forms strike 5-year deal as partners in athletic apparel and digital fitness

Lululemon Athletica Inc. says it has struck a five-year partnership with Peloton Interactive Inc.

The deal will make Vancouver-based Lululemon the primary athletic apparel partner of Peloton, while New York-based Peloton will be the exclusive digital fitness content provider to Lululemon.

As part of the collaboration, some Peloton instructors will become Lululemon ambassadors, while Lululemon will sell co-branded clothing.

Subscribers to Lululemon’s digital services will also get access to various levels of Peloton digital classes, depending on their payment tier.

The

Support local journalism today

Join thousands of other like-minded readers and sign up below to gain immediate & unlimited access to our news for the next 30 days – plus start receiving our newsletters.

Sign Up with google Sign Up with facebook

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Reset your password

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

A link has been emailed to you - check your inbox.



Don't have an account? Click here to sign up