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Loblaw 50% off stickers to return after public anger over discount reduction

Canada’s largest grocery retailer drew public ire this week before reversing its decision
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Loblaw Cos. Ltd. says it’s reversing course on a decision to reduce its discounts on grocery items nearing expiry. The Loblaws flagship location on Carlton Street in Toronto on Thursday May 2, 2013.THE CANADIAN PRESS/Aaron Vincent Elkaim

Loblaw Cos. Ltd. says it’s reversing course on a decision to reduce its discounts on grocery items nearing expiry.

Canada’s largest grocery retailer drew public ire this week after it decided that last-day sale items would be marked down by 30 per cent, instead of between 30 and 50 per cent.

The move even prompted NDP MP Alistair MacGregor to call for an investigation into potential anti-competitive practices.

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