PART I - POTENTIAL
Cruise ships bring cash, and lots of it. For a city such as Prince Rupert facing a huge infrastructure deficit, funnelling thousands of potential customers into the small coastal community could be the boost it desperately needs to get back on its feet.
But catering to the international cruise market comes with plenty of baggage.
After a summer during which Prince Rupert doubled its cruise ship visitors from 40,000 in 2022 to 81,000 in 2023, many are hopeful the only way is up for the cruise industry on the North Coast.