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Eras Tour film expected to make Swift work of the movie business

Swifties expected to pack cinemas to dance, sing, get up and have a good time
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FILE - Taylor Swift performs during the opener of her Eras tour in Glendale, Ariz., on March 17, 2023. Swift is releasing her “Taylor Swift: The Eras Tour” concert film on Oct. 13. (AP Photo/Ashley Landis, File)

Greg Marcus has been in the movie business for years but he never expected to be urging moviegoers to take out their phones during a film — let alone to be crafting friendship bracelets in preparation for an opening weekend.

But there the chief executive and chair of the Marcus Corporation is in a promotion for his theater chain headquartered in Milwaukee, Wisconsin, stringing beads together while humming “Shake It Off.”

Movie

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