A Greater Victoria ice cream maker is gathering praise online for coining the the term growthflation in an increasingly shrinkflation world – by evading the tax.
“While other companies are shrinking product size down, we’ve invented Growthflation which we think is so much better,” 49 Below announced on social media.
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Prices on pints have frozen in place since Dan Edler started the boutique business in 2015 – delivering ice cream to the door.