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B.C. ice cream maker battles shrinkflation one sweet spoonful at a time

Tax-avoiding 500 ml packages ‘still snack size if you believe it is,’ says 49 Below
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The almond croissant, a partnership between 49 Below and GoodSide Pastry House, is a good example of upcycled ice cream options at the Oak Bay ice cream shop. (File - courtesy 49 Below)

A Greater Victoria ice cream maker is gathering praise online for coining the the term growthflation in an increasingly shrinkflation world – by evading the tax.

“While other companies are shrinking product size down, we’ve invented Growthflation which we think is so much better,” 49 Below announced on social media.

RELATED: UVic grad brings #icecreamtoyourdoor in #yyj

Prices on pints have frozen in place since Dan Edler started the boutique business in 2015 – delivering ice cream to the door.

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