Jody Boulay
Community Outreach Coordinator
At one point before legalization, 4/20 Day was a significant counterculture protest in Canada.
Since legalization, the marijuana industry has become a growing business and 4/20 celebrations are an opportunity to promote the industry and its products.
It’s similar to alcohol companies using St. Patrick’s Day or Canada Day to push new products and brands.
The events in Vancouver can often bring local celebrities, influencers, and companies pushing brands and products.