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Amid a mental health crisis, toy industry takes on a new role: building resilience

As more children emerge from the pandemic grappling with mental health issues, their parents are seeking ways for them to build emotional resilience.
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As more children emerge from the pandemic grappling with mental health issues, their parents are seeking ways for them to build emotional resilience.

And toy companies are paying close attention.

While still in its early phase, a growing number of toy marketers are embracing MESH — or mental, emotional and social health — as a designation for toys that teach kids skills like how to adjust to new challenges, resolve conflict, advocate for themselves, or solve problems.

The

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