Airbnb will highlight rental listings that have received top scores from guests, information that the company’s CEO says will help bring hotel-like reliability to booking a house or room on the site.
Airbnb said that it will roll out what it calls “Guest Favorites” this week. About 2 million of the site’s 7 million listings will get the label.
It is unclear how hosts who don’t get the favored badge will react — they could lose bookings, or they might have to cut prices to compete.
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